2019 HER CONFERENCE: INSPIRE, LOS ANGELES
Last March 8, 2019, I was honored to be selected as the winner of InfluenceHer Collective’s first ever InfluenceHer Awards 2018 as the Lifestyle InfluenceHer of the Year. It was definitely an eye-opener for me that no amount of views, likes, and followers can define you. I doubted myself in the beginning because the industry is so big in this part of the world, but all the doubts were shut down by my family, friends/followers, and the IHC team who believed that I am capable. I was very true to myself and my brand from the very start. In fact, my first paid campaign in the USA was this Cinnabon Fall Campaign through InfluenceHer Collective. If you know me, I can eat Cinnabons every day if I want to. Haha!
I also had no intentions on applying for the award, but Sophia, from IHC team, sent me a personal email and encouraged me to do so because she thought my works were amazing. The rest was history. Fast forward to May 31, 2019, InfluenceHer Collective flew us to Los Angeles (fully paid trip) to attend Her Conference and receive my award. It was also my first time on the West Coast, so it was a really memorable trip. Not only was I traveling to see the West, but I was traveling for work.
HER CONFERENCE: INSPIRE
The conference started at exactly 9 AM opened by the founders of Her Campus, Annie Wang, and Stephanie Lewis. The conference focused on the working world around us — the career, the game-changers, the endless possibilities. Being a blogger/content creator is one of the most underrated profession in this world because people think it’s all about taking pictures, creating videos, starting up a business, etc. We had keynote speakers like:
- Jessica Alba who talked about her brand Honest Beauty and how she started it
- Gabi Gregg on her brand and how she managed to rise above all the criticism and raise awareness to body positivity
- Bethany Mota on being a YouTuber and setting an influential trendsetter
- Stassi Shroeder on being a TV personality, author, and podcast host.
There were also mini sessions in-between keynote talks from different content creators & bloggers and my favorites were Francis Lola and Jaci Marie Smith because… duh. To be honest, all the things that they spoke about on authenticity, lifestyle, creation, followings; I am already familiar with. What reminded me was no matter how big they are in the industry right now, they still struggle, and that’s totally okay! We see them like they have everything figured out but in reality, they also have their down days. I loved how real and humble they were in real life. The main thing that I can highlight from their talk was “Figure out what makes you, you. Figure out what makes your content you, and work from there.”
It is important to be vulnerable and relatable because those are the main reasons why people follow and want to connect with you. Don’t be afraid of collaborating with different brands and more to that, do not be scared of rejection. Your personality is your key, and you’re the only one who can be you. DO YOU! ✨
My favorite session was the What Brands Want: How to Succeed at Sponsored Campaigns
We always hear from bloggers and content creators on how to win a collaboration or how to partner with brands but barely get insights directly from brands and how they actually consider those bloggers to partner with them. The speakers represented the brands Bliss, Influential, FabFitFun, and Quest Nutrition; few of the leading brands that have been very successful with their collaboration with different bloggers (both micro and macro).
Three main points:
1. BRANDS PREFER ENGAGEMENT RATE AND AUTHENTICITY OVER A FULLY-PRESET CURATED FEED
2. BRANDS CAN TELL THOSE BLOGGERS WHO JUST WANT THE PAYCHECK
3. BRANDS GO THROUGH COMMENTS AND ENGAGEMENTS
No, I didn’t come up with that. They said that.
Here are some points you definitely should take note of and consider when reaching out to brands and pitching sponsored campaigns:
WHAT WOULD MAKE AN INFLUENCER STAND OUT?
HAVE USED THEIR PRODUCTS IN THE PAST
REACHING OUT WITH IDEAS, LAYOUTS, AND GOALS FOR THE BRAND AND THEIR PLATFORM
TYPOS: COMMAS AND DOTS CAN MAKE OR BREAK YOUR APPROACH
BLOGGERS WHO CAN BACK UP THEIR RATE WITH THEIR WORK QUALITY AND CREDIBILITY
AUDIENCE DEMOGRAPHICS: APPLICABLE TO THEIR TARGET MARKET (LOCATION & NICHE)
BLOG “ABOUT ME” AND INSTAGRAM “BIO” ARE IMPORTANT — YOU MAKE THE JOB EASIER FOR THEM
WHAT WOULD MAKE BRANDS TURN YOU DOWN?
MASS EMAILING. A BRAND CAN IDENTIFY IF YOUR EMAIL IS A COLD REACH AND WILL MOST LIKELY IGNORE YOUR PROPOSAL
CURRENTLY OR HAVE RECENTLY WORKED WITH A COMPETITIVE BRAND
WITH A SUPER-STAGED PLATFORM AND OVER EDITED PHOTOS THAT AFFECT THE QUALITY OF THE BRAND/PRODUCTS
So if you are not doing the “dos” points and doing the “dont’s,”, you better re-evaluate your strategy and create a better approach. I’m definitely fixing mine!
This blog is just the summary of the conference, and I’m still actually feeding all the information and taking them by heart. I’m so excited about the things I’m going to create in the next coming weeks, and I’m fired-up and encouraged to excel my craft. I have to set aside my insecurities for me to overcome fear — I’m working on it! Julian is also super excited for me and my platform. He’s pushing me to grow my YouTube channel, so that’s my goal this year! I’m pretty sure it’s not going to be consistent, but I will try my very best. That’s my take home goal. So you if you haven’t yet, PLEASE SUBSCRIBE ON MY YOUTUBE CHANNEL!
During the conference, I met the other winners who also won in their category for InfluenceHer Awards 2018. It’s safe to say that I’ve gained new friends and there will be bloggers who I can reach out to whenever I visit their state.