VIDEO CONTENT AND EDITING TIPS
The last 21st of March, The DC Bloggers invited me to be their guest speaker and talk about Video Content and Editing for bloggers. In just 2 hours of posting the invitation, It got sold out immediately! We were expecting more than 60 people to attend. It was raining the day itself, but the turn out was still surprising, and I felt so ecstatic to see all the ladies who made their way to the event, rain or shine!
Fashion Centre Pentagon City and The Sugar Factory took care of everyone and made sure that we all had the best evening. They served a lot of drinks and food and even showcased their drinks & dessert menu. Carly, The DC Blogger Head Chapter, was also super hands-on and made sure I had everything I need for the event.
I couldn’t thank everyone enough for this opportunity, but there were also people who messaged me that didn’t get to attend because the list was full, and that they do not live in the DMV area. So in this blog, I want to share everything I talked about that night and extend the information.
So why Videos?
Nowadays, everybody takes pictures and write blogs but not all bloggers are trying to get into video content because it requires more time, effort, and in reality, money to invest in equipment. The beauty of video is that a lot of brands/companies are now considering this content because they reach more audience.
Videos evolved over the years. It’s always changing, what works a year ago, may not be relevant today; that's why it's essential to learn the basics, the process, and and the technicality of it.
2 TYPES OF VIDEOS
- No one can say it’s wrong or right
- Not sponsored, not collaboration
- Authentic story
No one can say you shot your brother's birthday party in a wrong angle, or did a wrong aesthetic of your sister's gender reveal, etc. Do you get what I'm saying? Life is so natural and is unscripted. It's beautiful that way!
- Collaboration and sponsored posts
Anything that is paid for or given to you for free is considered a business video. What you have to keep in mind is knowing the brand's identity, values, and aesthetic and combine it into your lifestyle content to make it relevant.
An important note to remember:
- If you want a business to treat you like a business, act like a business. Work on their timeline. I know sending and replying to emails can be a pain in the butt but do it during working hours. It's so simple, but it's a simple act of professionalism. Meet your deadlines too!
Now that you know these categories, the next thing to talk about is Content. There's no point of having the most expensive equipment if you don't even know what you want to create. So here are some techniques on how to identify what kind of content you can create.
- Content Mapping
Content Mapping applies to both personal and business videos. Few examples are OOTD, travel, facts, day in the life of, or whatever that currently inspires you.
Repurposing means to identify what are the contents that gave you the most engagement and traffic. It may be the captions or a photo that took a lot of attention that you can turn it into a video to make it more visual. Usually, when we upload a photo, captions are always necessary. But not everyone is good at writing or composing captions, why not make it a video? Personal example: Flatlays don’t work for me. Any photo I upload without my face in it automatically hits downfall. So what I do is I make my product collaboration more visual.
Now let's talk about the technical part. Now that you know how to categorize your videos and have content ideas, what's next? The execution. A lot of creatives struggle with implementation because if not done right, it does not fulfill the creativity.
1. EDITING TOOLS
Apple users - iMovie free, Final Cut
Window users - Windows Movie Maker free, Adobe Premiere
Phone - iMovie, Quikstory, etc.
If you are starting and not willing to invest yet, work with what you have (free) and make something out of it. If you are doing this full-time and want to pursue the business side of content creation, you can’t upgrade your work if you're not willing to upgrade your equipment.
a. iPhone - Believe it or not, the iPhone is 10x better now than ever before.
Cameras - Recognize what kind of content or style you want and match it with the equipment you want to get. For example, my style is always cinematic and slow motion, so I consider a camera that shoots 120fps. If you are a beauty vlogger, consider getting a camera that has auto-focus.
b. Lighting - PEOPLE need to see you.
c. Audio - If you’re getting started and cannot afford a mic yet, turn off all possible noises (people talking, AC or FAN sounds, TV). An average mic costs $50 to $200 depending on what you need it for, so if you can save up for that, the better!
d. Tripod - No one wants to watch a super shaky video or a crooked shot. Consider getting a camera with in-stabilization, or purchase a gimbal or hand-held tripod
Shooting is work, but editing is a more difficult task. Just like how movies are made, they have storyboards.
- Plan ahead especially for business videos. Identify their aesthetics, values, colors, what they tend to repost and share (because in reality, that's engagement). Play a video in your head of the outcome of how your video would look like and base your clips on that.
- Organizing your footage and transfer all your footage. Watch the clips! I’m sure while filming; you already have a set of videos in mind. Storytelling is the essence of a great video. Whether it’s informative or sit-down, cinematic or visuals, entertainment or inspirational, no matter what level:
a. Grab the viewers attention (what hook the audience the most)
b. What are they going to get out of that video - that’s what people are there for
c. Broll - This is alternative footage for main shots and helps set the story
d. Music - shows what the mood is going to be // cinematic, ambient, chill, fun, acoustic
e. Transition - DO NOT OVER TRANSITION. It may look cool but it’s super hard to watch a video with every clip - event the cut to the music is time with the song
The number 1 reason why creators are having a hard time doing this is because of fear. You fear that you have the wrong kind of camera, fear that editing is way too hard, fear of executing (no one is going to take videos), or you hate how you sound or look, etc. Honestly, everyone has that. I had those! But I realized that no one cares how I sound or look, but they focus on the content I produce. I was the only one who was conscious of it. Because videos changed my content and portfolio, I have to stick on it.
Content is meaningful; it will overpower what you fear.
That's it! I hope you got a thing or two about Video content & editing and if you do have questions, feel free to comment below! I hope you enjoyed this post!